5 Essential Pages Every Small Business Website Needs

Websites are like digital storefronts—they’re often the first place potential customers interact with your business. Whilst building one might feel daunting, it doesn’t need to be. For many small businesses, a simple, functional site with the right key pages is all it takes to make a lasting impression.

By focusing on the basics, you can ensure customers can quickly find the information they need. Here are the five essential pages that every small business website should include:

1. The homepage: first impressions matter

Your homepage is the first stop for most visitors, and it sets the tone for your entire site. Think of it as your digital handshake—a friendly, inviting space that reflects your brand and tells people they’re in the right place.

What to include:

• A clean, professional design with your logo and business name.

• A clear headline that explains what you do or offer.

• Key navigation links so visitors can easily find other pages.

• A call-to-action (CTA)—such as “Book Now,” “Learn More,” or “Contact Us”—to guide visitors to their next step.

Tip: Keep it simple! Don’t overwhelm visitors with too much information right away.

2. Services page: what you do and how you help

Your services page is where you can really shine. It’s your chance to clearly outline what you offer and how customers can benefit. Transparency here helps reduce back-and-forth enquiries and makes it easier for potential clients to decide to work with you.

What to include:

• A clear list of your services or products.

• Pricing information, if applicable (or at least an explanation of how pricing works).

• Descriptions that highlight the value of what you provide.

• A unique offering or service that sets you apart—showcase what makes your business special!

Bonus: Consider breaking down services into sections or packages for easier reading.

3. Contact page: make it easy to reach you

Your contact page is where connections happen. A dedicated page for your contact details ensures customers can quickly get in touch when they need to.

What to include:

• Your business address, phone number, and email.

• Social media links, so visitors can follow or message you on their preferred platforms.

• A contact form for direct inquiries.

If you have a physical location, embedding a map is a thoughtful touch that makes it even easier for customers to find you.