Bringing Your Business Online: A Beginner’s Guide to Digital Success for Local Businesses

If you’re a local business owner, you’ve probably wondered whether it’s worth taking your business online. Maybe you’ve even tried dipping your toes into the digital world, but it felt overwhelming or time-consuming. The truth is, having an online presence isn’t just a “nice-to-have” anymore—it’s essential for staying competitive and growing your business. The good news? Getting started doesn’t have to be complicated.

This guide will walk you through the key steps to bring your business online, from setting up a Google Business Profile to finding third-party platforms that work for you, to picking the right social media channel for your needs.

Step 1: Set Up Your Google Business Profile

The easiest way to get started online is by creating a Google Business Profile (previously known as Google My Business). This free tool helps your business appear on Google Search and Google Maps when people are looking for services or shops like yours.

What You Can Do with Google Business Profile:

• Share your business’s location, opening hours, and contact details.

• Showcase photos of your shop, services, or products.

• Collect and respond to customer reviews (which helps build trust).

• Add updates about special offers, events, or new products.

How to Get Started:

1. Go to Google Business Profile and sign in with your Google account.

2. Follow the prompts to add your business details.

3. Verify your business—Google may send a postcard to your address with a verification code.

Once it’s set up, your business will be visible to potential customers searching for nearby services or products.

Step 2: Use Third-Party Platforms to Streamline Bookings or Sales

Depending on your type of business, third-party platforms can make it much easier for customers to find you, book appointments, or place orders. These platforms are particularly helpful for restaurants, salons, and other service-based businesses.

Examples of Useful Platforms:

• For Restaurants: Use platforms like OpenTable or Deliveroo to handle reservations and online orders.

• For Salons and Spas: Tools like Fresha or Treatwell allow customers to book appointments directly online.

• For Boutiques or Retail Shops: Platforms like Shopify or Etsy make it easy to set up an online store to sell your products.

These platforms not only make it easier for customers to engage with your business, but they also save you time by automating bookings, payments, and notifications.

Step 3: Choose the Right Social Media Platform for Your Business

Social media is a fantastic way to showcase your business, connect with your audience, and build a loyal customer base. But with so many platforms out there, how do you choose the right one?

Match the Platform to Your Business:

• Instagram: Perfect for businesses with visually appealing products or services, like florists, boutiques, and cafes. Use it to post photos, videos, and reels to attract customers.

• Facebook: Ideal for building a local community. Great for cafes, restaurants, and small shops looking to post updates, events, or offers.

• TikTok: If you’re feeling creative and want to appeal to a younger audience, this is the place to share fun, short videos.

• LinkedIn: Best for B2B services, consultants, or businesses targeting professionals.

Quick Tips for Social Media Success:

• Focus on one or two platforms to start—don’t try to do them all at once.

• Post consistently, whether that’s once a week or every day.

• Share a mix of content: behind-the-scenes moments, promotions, and customer testimonials.

Step 4: Accept Online Payments and Offer Convenience

Modern customers expect convenience, and that includes being able to pay or book online. Offering this can make your business more appealing and save you time handling payments in person.

Simple Tools for Payments:

• Square or Stripe: Easy-to-use platforms for accepting online payments.

• PayPal: A trusted option for businesses and customers alike.

• Point-of-Sale Systems: Many tools like Square also integrate with in-store card readers, keeping everything connected.

If you’re running a restaurant or salon, check whether your booking platform offers built-in payment options—it’s a great way to keep things simple.

Step 5: Stay Consistent and Take Small Steps

Bringing your business online doesn’t have to happen all at once. Start with one or two things—like a Google Business Profile and a single social media account—and build from there.

Plan Your Time:

• Dedicate 30 minutes a week to updating your online presence.

• Use tools like Later or Hootsuite to schedule social media posts in advance.

• Ask for help if needed—there are plenty of affordable freelancers or agencies who specialize in helping small businesses.

Why It’s Worth It

Taking your business online might feel like a big step, but it’s one that can pay off in a big way. You’ll not only attract more customers but also make it easier for your existing ones to engage with your business. Plus, once it’s set up, maintaining your online presence can become a natural and enjoyable part of your routine.

Remember, you’re not alone—every business owner starts somewhere. Take it one step at a time, and you’ll soon see how the digital world can open up new opportunities for your local business.